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Sports Picked up the Web3 Ball. Now Let Everyone Run With It

Blockchain technology can manage the likeness rights of amateur athletes. This op-ed by Heirloom’s Joseph Bradley. Every aspect of modern life is going fully digital. This is causing our expectations about the ways we interact… Read more

Can an NFT Get More People Outside? The Outerverse Passport Aims to Find Out

If you need a refresher, the Outerverse Passport is essentially an entry ticket into the Outerverse, Outside Inc.'s many-faceted Web3 initiative. Read more

Boston Marathon to air on ESPN and WCVB Channel 5 from 2023

The Boston Marathon will be broadcast on ESPN starting with the 2023 running of the race, the Boston Athletic Association announced. Read more

Here’s Why Finisher Medals Are Important To Runners in 2022

Finisher medals are the most rewarding part once you cross the finish line with your race or marathon event. After the gruesome training for months or years, you'll get a sense of achievement when the… Read more