
Do you dream of training for a marathon one day? If so, you should know that it’s not just a matter of running a little more each time until you hit 42 kilometres. You need… Read more

NFT and sports going hand in hand as the world is progressing towards digitalization! NFT (Non-Fungible Token) and sports industry are successfully partnering and taking their industries forward. As we all know, the world is… Read more

Blockchain technology can manage the likeness rights of amateur athletes. This op-ed by Heirloom’s Joseph Bradley. Every aspect of modern life is going fully digital. This is causing our expectations about the ways we interact… Read more

The Boston Marathon will be broadcast on ESPN starting with the 2023 running of the race, the Boston Athletic Association announced. Read more

Finisher medals are the most rewarding part once you cross the finish line with your race or marathon event. After the gruesome training for months or years, you'll get a sense of achievement when the… Read more